A few weeks ago I was hired to shoot a national ad campaign for BNL. The project for Banca Nazionale del Lavoro was focused on the gestures of different professions, making actions talk – instead of words. The copy reads: “For 100 years we have been listening to this Italy”. It has been intensive and very “guerrilla style” production. We photographed real workers in real locations, which required us to move quickly and seamlessly on set. We traveled between two italian regions, Friuli and Lombardia, shooting small artisans workshops and large industrial assembly lines, portraying the protagonists of Italy’s economic growth in the last century. Overall a fantastic experience that once again made me fall in love with somewhat documenting what my nation is. Here are three of the subjects that have already been published.
Together with the photographs, the campaign also features a beautiful movie directed by Emanuele Crialese, director among others of Nuovomondo and Terraferma, two award-winning movies of the last twenty years. This is the integral version of the commercial:
Also, below some backstage snapshots taken on set throughout the week.