Birò. Communication campaign for an electric car.

I was assigned to produce a set of photographs for Birò, an electric vehicle able to be driven in limited traffic areas and capable of interesting performances – the most relevant one is the removable battery, a feature that sets Birò as the only electric vehicle with this feature. We shot in Milan a truly ‘guerrila style’ production that, through the help and organization of  Studio Idee Materia, ran very smoothly.

Below are a few images that ran as print ads, website gallery and also the video, produced by the guys at Frame24.

Many thanks to: Antonio Dore, Filippo Fontanel for believing in my work. Julienne, Nicola Fornaisieri, Studio IdeeMateria.

09-06_Birò_Free_to_Move Screen shot 2013-07-04 at 3.21.05 PMScreen shot 2013-07-04 at 3.32.48 PM

Screen shot 2013-07-04 at 3.20.33 PMScreen shot 2013-07-04 at 3.19.51 PM

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