Only the best stories / A Campaign for ABC Tools

This year I was lucky enough to work on some interesting advertising campaigns – this specific project, shot for Sterling Cooper and ABC Tools,  required to bring the aesthetics of a long term ‘obsession’ I’ve had for workers, again into an advertising world. We had the chance to work at Pris Mag in a truly fascinating location in Cambiago, just outside Milan where, in their production line, trucks are customized to work for different purposes, from agriculture to special transportation.

Many thanks to Lorenzo Cabras at Sterling Cooper, Matteo Mascetti, Nicola Fornasieri, Mattia Giani,and of course Pris-mag s.r.l. for the location.

ABCTools_layout_advThe scouting images taken by Matteo Mascetti of the impressive location.SONY DSC SONY DSC SONY DSC SONY DSC SONY DSC SONY DSC

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