Cutting, grinding and mowing for Leroy Merlin.

I recently had the chance to direct a short viral video for Leroy Merlin, a french owned home improvement store chain. It has been an almost entirely new experience, that I was happy to share with good friends. Many thanks to the fundamental editing work of Edoardo Vojvoda and the precious assistant help of Maurizio Polese and Teo Zanin. These friends I also would like to particularly mention for following me whenever possible and being the best  comrades I could ask for.

It has been an interesting production, as we sort of worked backwards, re-staging Vivaldi’s Spring.

We had the chance to collaborate with Eccetera, an amazing sound-design studio based in Milan. They created a soundtrack we had to match with our visuals and brought a portable audio studio on set, so we were able to launch the sound effects live and made them immediately match with the actions – some of the other sound effects were added in post.

I would like to thank for the enormous amount of care they put into this project and for believing in my work: Anna Ambrosi (my light in the darkness) at LUZ. Also, of course, the team at MC Saatchi, Michela (big sister) Alessio, Francesco, Giulia and Antonia for their hard work.  I apologize in advance if I accidentally left someone out.

Below a snapshot taken on set by Maurizio’s iPhone.


Director / Mattia Balsamini

Editor / Edoardo Vojvoda

Photography / Mattia Balsamini + Edoardo Vojvoda

Assistant & gaffer / Maurizio Polese + Teo Zanin

Centenario BNL / Adv Campaign

A few weeks ago I was hired to shoot a national ad campaign for BNL. The project for Banca Nazionale del Lavoro was focused on the gestures of different professions, making actions talk – instead of words. The copy reads: “For 100 years we have been listening to this Italy”. It has been intensive and very “guerrilla style” production. We photographed real workers in real locations, which required us to move quickly and seamlessly on set. We traveled between two italian regions, Friuli and Lombardia, shooting small artisans workshops and large industrial assembly lines, portraying the protagonists of Italy’s economic growth in the last century. Overall a fantastic experience that once again made me fall in love with somewhat documenting what my nation is. Here are three of the subjects that have already been published.

balsamini-bnl1 balsamini-bnl2 balsamini-bnl3

Together with the photographs, the campaign also features a beautiful movie directed by Emanuele Crialese, director among others of Nuovomondo and Terraferma, two award-winning movies of the last twenty years. This is the integral version of the commercial:

Also, below some backstage snapshots taken on set throughout the week.