Last February I was hired to shoot a campaign for Telethon upcoming Walk of Life, an event that conveys a message of solidarity, raises funds for scientific research on rare genetic diseases and gives a concrete answer of care to every person who is affected. Due to the restrictions imposed by the time schedule and the location permits, we decided to photograph the subjects separately from the background. The runners were photographed at McCann’s garden in Rome and later composited into a background plate shot in the location we originally chose.
Many thanks to: Gioia Sottocasa, Alberto Meanti, Sara D’Uva, Alessandro Polia, Luca Ferrante @ Studio 154 (a special one to you!), Daisy Calleja and Mattia Giani @ Hyperactive Studio.
Agency: McCann Erickson / Production: LUZ Photo
bread + apples 